Mindmatrix Blog

Get the latest insights on partner marketing, channel
and sales ecosystems enablement.

Did you know that social media could be a lead gold mine? Are you…

Mindmatrix has strong analytics and reporting functionality that covers every module of the platform….

The vendor’s knowledge of partner behavior and persona plays a key role in the…

A deep understanding of partner data will not only help vendors recruit the right…

Partner demand services are provided by suppliers to support the demand creation efforts of…

The Mindmatrix platform allows vendors to capture partner attributes in detail. There are pre-existing…

Partner demand services are provided by suppliers to support the demand creation efforts of…

Partner demand services are provided by suppliers to support the demand creation efforts of…

The success of the channel-based sales model depends a lot on the relationship between…

B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…

Trusted advisors provide b-to-b buyers with advice on trends, business issues, solutions, and vendors….

B-to-b suppliers that want to improve channel partner skills often act like forgetful chefs,…