Demand generation has been and always will be a top priority within the channel….

In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…

With next-generation PRM, Partner Marketing and Multi-vendor Solutions Managament capabilities, Bridge 5.0 is a…

If you are used to the standard, funnel model of driving sales, account-based marketing…

Suppliers often wonder why their channel relationships are not yielding the expected results. One…

Tradeshows and conferences are great avenues to grow your professional network, soak in best…

B-to-b suppliers use channel incentives to support and accelerate their partners throughout their journey….

Driving partner engagement is one of the key challenges vendors face when dealing with…

Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…

The vendor’s knowledge of partner behavior and persona plays a key role in the…

A deep understanding of partner data will not only help vendors recruit the right…

Partner demand services are provided by suppliers to support the demand creation efforts of…