Category: Channel Partner Marketing
Artificial Intelligence (AI) has revolutionized multiple industries, offering automation, insights, and efficiency that were…
Measuring the return on investment (ROI) of your partner marketing campaigns is essential to…
On-behalf channel partner marketing, a subset of channel marketing, has become a game-changer for…
Demand generation has been and always will be a top priority within the channel….
In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…
With next-generation PRM, Partner Marketing and Multi-vendor Solutions Managament capabilities, Bridge 5.0 is a…
If you are used to the standard, funnel model of driving sales, account-based marketing…
Suppliers often wonder why their channel relationships are not yielding the expected results. One…
Tradeshows and conferences are great avenues to grow your professional network, soak in best…
B-to-b suppliers use channel incentives to support and accelerate their partners throughout their journey….
Driving partner engagement is one of the key challenges vendors face when dealing with…
Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…