Mindmatrix Blog

Get the latest insights on partner marketing, channel
and sales ecosystems enablement.

Channel Partner Marketing

Measuring the return on investment (ROI) of your partner marketing campaigns is essential to…

Channel Partner Marketing

On-behalf channel partner marketing, a subset of channel marketing, has become a game-changer for…

Channel Partner Marketing

Demand generation has been and always will be a top priority within the channel….

Channel Partner Marketing

In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…

Channel Partner Marketing

With next-generation PRM, Partner Marketing and Multi-vendor Solutions Managament capabilities, Bridge 5.0 is a…

Channel Partner Marketing

If you are used to the standard, funnel model of driving sales, account-based marketing…

Channel Partner Marketing

Suppliers often wonder why their channel relationships are not yielding the expected results. One…

Channel Partner Marketing

Tradeshows and conferences are great avenues to grow your professional network, soak in best…

Channel Partner Marketing

B-to-b suppliers use channel incentives to support and accelerate their partners throughout their journey….

Channel Partner Marketing

Driving partner engagement is one of the key challenges vendors face when dealing with…

Channel Partner Marketing

Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…

Channel Partner Marketing

The vendor’s knowledge of partner behavior and persona plays a key role in the…