The company reported a 28% increase in revenue and achieved multiple milestones in 2022…

With next-generation PRM, Partner Marketing and Multi-vendor Solutions Managament capabilities, Bridge 5.0 is a…

What does a fully-enabled channel look like? Simply, it is a channel partner who…

If you are used to the standard, funnel model of driving sales, account-based marketing…

In today’s highly competitive environment, understanding the different partner types and channel models is…

What is value selling? Value selling is a sales technique that relies on conveying…

Value selling is one of the most successful sales techniques that is widely used…

Guided selling involves providing guidance to sales and channel partners to sell the company’s…

The buyer’s journey has changed so drastically over the years that sellers hardly have…

A comprehensive view of prospect/customer data is critical for effective marketing and sales.  Only…

The B2B sales model is often characterized by a lot of middlemen such as…

Suppliers often wonder why their channel relationships are not yielding the expected results. One…