Category: Channel Marketing
Partner ecosystems are no longer simply managed they are strategically orchestrated. As organizations expand…
The traditional “Partner Portal” model has become increasingly ineffective. For years, the industry standard…
Walking onto the stage at PartnerTechX 2026 to accept the AI Pioneer Award was…
The Rise of the Channel Operating System: Why “Management” Is Dead and “Orchestration” Is the Future
For decades, organizations relied on partner relationship management (PRM) systems and traditional channel frameworks…
Partner Relationship Management (PRM) has historically served as a system for organizing partner programs,…
Effective partner management begins at the point of entry. In indirect sales, the success…
The architecture of indirect sales has undergone a fundamental shift. For years, the industry…
The fourth quarter represents the most significant revenue opportunity for businesses across almost every…
No two channel partners are alike. From size and structure to vertical focus and…
Marketing Development Funds (MDF) have long been a vital element of successful channel marketing…
On-behalf channel partner marketing, a subset of channel marketing, has become a game-changer for…
In 2025, channel marketing continues to be a cornerstone for businesses seeking to expand…