Tag: Channel Partner Marketing
As we embark on the journey through 2024, it’s evident that we’re navigating a…
Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in…
In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…
If you are used to the standard, funnel model of driving sales, account-based marketing…
Suppliers often wonder why their channel relationships are not yielding the expected results. One…
Tradeshows and conferences are great avenues to grow your professional network, soak in best…
Driving partner engagement is one of the key challenges vendors face when dealing with…
Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…
Partner demand services are provided by suppliers to support the demand creation efforts of…
Partner demand services are provided by suppliers to support the demand creation efforts of…
As C-level executives look to leverage shared services as a means of cost-cutting, third-party…
B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…