Mindmatrix offers detailed lead reports that help you understand your leads and interact with them effectively.
You get a 360-degree view of your leads as Mindmatrix tracks and studies lead behavior across various touchpoints including landing pages, social media, websites, and other interactions that give you a complete prospect profile. It analyzes the complete digital footprint of leads and provides an in-depth picture of each lead. You know exactly what your prospects are doing. This insight into lead activity helps you engage in more meaningful conversations with your leads.
You can get detailed lead reports that tell you
- How and if your prospects interact with you. For example, which email was opened, which link was clicked, what landing page was visited, and what whitepaper was downloaded
- How hot the lead is, based on its lead score: As Mindmatrix scores your leads based on various well-defined parameters such as lead behavior, lead characteristics, and other custom conditions, lead score reports help you gauge the interest level of your prospects better and refine your marketing and sales strategy accordingly. Decide which leads need to be pursued aggressively, which ones need to be nurtured and which ones are to be classified as cold.
You can also program Mindmatrix to send you alerts and notifications when your leads perform certain actions (eg. signing up for a demo) or reach a certain score (indicating they are ready to be contacted by you).
