In the dynamic world of b-to-b sales, delivering learning that sticks has a direct impact on critical activities that drive quota attainments, such as the successful launch of a new offering or the effective articulation of an organization’s differentiation in a rapidly changing market. To make sure members of sales teams have the knowledge, skills, and process expertise needed to meet the changing demands of their roles, sales enablement must capture their attention and deliver programs that promote long-term retention and consistent application.
In our blog this week, we discuss SiriusDecisions’ Continuous Learning Framework, which facilitates the alignment of ongoing learning to current and future role-based competencies in a way that is valuable to individuals and the organization and ties measured outcomes to performance goals.
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