Mindmatrix Blog

Get the latest insights on partner marketing, channel
and sales ecosystems enablement.

Guided selling involves providing guidance to sales and channel partners to sell the company’s…

The B2B sales model is often characterized by a lot of middlemen such as…

Within b-to-b sales organizations, sales enablement plays a critical role in preparing new salespeople for…

In the B-to-B marketplace, software suppliers and their solution provider partners have discovered that…

Channel conflict tends to evolve over time, stemming from partnerships that lack clear guidelines….