Partner relationship management (PRM) systems are purpose-built to
support the complex processes and procedures inherent in supplier and
channel partner relationships. By helping suppliers to more effectively and efficiently deliver the tools and resources that drive partner performance and satisfaction, PRM systems have become one of the primary tools in the channel management toolkit.
In our blog this week, we share a SiriusDecisions Technology Perspective, that outlines the benefits, evolution, and capabilities of PRM systems, along with the business priorities supported by this technology.
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