Time saving
A core reason why I think investing in sales enablement software is a good idea is it’s a timesaver. You can do mundane tasks in one clean swipe and spend more time doing what you should be doing- selling. Using the CRM integration feature, you can constantly update and sync your contacts in lesser time.
Studies reveal that most of a sales rep’s time is spent searching for collateral. In a sales enablement software, you can store assets using met tags and keywords. Unlike other systems, you don’t have to navigate through a sea of marketing and sales assets till you find the right one.
As sales teams are always trying to juggle time between scheduling client meeting and follow-ups, this time saving aid helps to put more efforts and time in selling instead of spending it doing unproductive work.
Convenience
Don’t you prefer ordering pizza over the phone instead of going to the pizza place and picking it up yourself? We all are victims of convenience and your sales teams are no exception. Contrary to common belief, automation does not affect the sales workflow in any way. It assists the average sales person to perform better in an efficient way without any inconvenience.
As sales teams are not well versed with designing process. They will find it easy to create assets using sales enablement. This system has pre-approved templates or easy-to-design interface, which doesn’t require you to be a design expert.
A sales person can only sell effectively if she knows her prospect inside out. you can get extensive information about your prospects in a way that you can tell what they need and what they don’t. This is not just big data, but actionable big data. the difference is actionable big data tells you how you follow up with your prospects in real time so you can close the sale fast. You can further use this data to cross sell or upsell within your existing customer base.
In the past sales reps made special efforts to stay in touch with their prospects. This help them build a special bond. It was also to stay in touch with the prospect who don’t need you right now, but maybe they will be a time in the future when they will. All this task was a manual process and in order to close more deals, a sales rep HAD to go through this. Today, however, you have the option of automating your emails so you are constantly in touch with prospects. Using the automated social media drips, you can also foster relationships with prospects, as you would do in reality.
How can we effectively automate the sales process?
In the end, you need to find the one sales enablement software that will answer all the needs of your sales team. A system that is not an added chore but a relief to them.
Find the right sales enablement software that achieves all the goals like
- closes more sales
- Keeps the sales pipeline engaged at all times
- Optimizes the sales assets
- Keeps your sales team happy
For more information, visit Mindmatrix.
