Mindmatrix Blog

Get the latest insights on partner marketing, channel
and sales ecosystems enablement.

What is value selling? Value selling is a sales technique that relies on conveying…

The B2B sales model is often characterized by a lot of middlemen such as…

If partner relationships are essential to achieving your company’s goals, then engaging them, satisfying…

Tradeshows and conferences are great avenues to grow your professional network, soak in best…

Sun Tzu once said, “If you know yourself and you know your enemy, you…

Mindmatrix follows a template-based approach to asset creation which supports the creation of personalized…

Did you know that social media could be a lead gold mine? Are you…

Mindmatrix’s CPQ engine simplifies proposal generation by allowing salespeople and channel partners with ready-to-use,…

Mindmatrix lets you generate accurate and personalized product catalogs easily through its product database…

Successful through and for-partner marketing campaign requires months of planning and execution to get…

Send emails using your browser or Outlook and still have the results tracked as Mindmatrix…

Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…