Tag: Channel Partner
What is value selling? Value selling is a sales technique that relies on conveying…
Suppliers often wonder why their channel relationships are not yielding the expected results. One…
A deep understanding of partner data will not only help vendors recruit the right…
Partner demand services are provided by suppliers to support the demand creation efforts of…
Partner demand services are provided by suppliers to support the demand creation efforts of…
The success of the channel-based sales model depends a lot on the relationship between…
B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…
Trusted advisors provide b-to-b buyers with advice on trends, business issues, solutions, and vendors….
When suppliers attempt to satisfy their channel partners’ content needs by blindly recycling content originally…
A recent poll that Mindmatrix conducted during a webinar revealed that the single biggest…
As vendors struggle to drive higher ROI on their channels, there’s one concept that’s…
As vendors struggle to drive higher ROI on their channels, there’s one concept that’s…