Channel marketing has become a crucial strategy for companies aiming to reach their target…

Demand generation has been and always will be a top priority within the channel….

The product, partner and solution locators act as next-generation marketplaces by connecting customers, manufacturers…

In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…

Suppliers often wonder why their channel relationships are not yielding the expected results. One…

Did you know that social media could be a lead gold mine? Are you…

Mindmatrix has strong analytics and reporting functionality that covers every module of the platform….

Successful through and for-partner marketing campaign requires months of planning and execution to get…

Driving partner engagement is one of the key challenges vendors face when dealing with…

Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…

Webinars are a great way to attract leads. SiriusDecisions research shows that webinars continue…

Partner demand services are provided by suppliers to support the demand creation efforts of…