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Successful through and for-partner marketing campaign requires months of planning and execution to get…

Driving partner engagement is one of the key challenges vendors face when dealing with…

Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…

Webinars are a great way to attract leads. SiriusDecisions research shows that webinars continue…

Partner demand services are provided by suppliers to support the demand creation efforts of…

While a website may say it all, the importance of a landing page cannot…

Partner demand services are provided by suppliers to support the demand creation efforts of…

Marketers and salespeople have a host of audiences to target with their demand creation…

A marketing automation platform (MAP) is usually perceived as a direct sales and marketing…

As C-level executives look to leverage shared services as a means of cost-cutting, third-party…

Better lead management through automated lead scoring, lead nurturing, lead segmentation, and lead routing…