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The role of AI in helping partners choose the right messaging Next-gen partner marketing…
Artificial intelligence or AI, is now a key element in partner marketing strategies. AI…
Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in…
Are you pumping thousands of dollars into your partner program, but dissatisfied with the…
If you are a channel manager or a business owner, chances are you’ve sat…
In the world of vendor-partner relationships, it’s crucial to recognize that different partner personas…
Below is a list of channel, technology, and other industry events that Mindmatrix will…
Forrester B2B Summit – day two – kicked off with a panel that included four…
What is ABM? At its core, ABM is a targeted strategy that flips the…
This week, Mindmatrix is attending the Forrester B2B Summit in North America. It’s an event that’s focused on…
As the moderns sales ecosystem evolves and partner ecosystems continue to expand vertically and…
While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms…