Sales teams play a pivotal role in the organization.
They are responsible for making your business work. Without an effective sales team, an organization cannot function efficiently. As a sales leader, you need to try to make life as easy as possible for them so they can focus on sales.
Here are 7 ways in which sales enablement software helps you do that:
- Onboarding and training guides
Sales reps need to be fed with regular training content. Onboarding is the first step towards getting your sales reps to know how your company operates. Also, providing them with handy training material ensures that they can always refer to them as they transition into your company and their role as an effective salesperson. Sales playbooks are ideal for this. - An interactive dashboard
Ever gone shopping for a new car? When you slip into the front seat, the dashboard is the first thing you pay attention to. Depending on its design, it can determine whether you want to test drive that car or not. An ill-designed, uninteresting dash can kill a sale at the outset. Likewise, a fun, interactive and easy platform for your sales reps means that they are not turned off at the thought of using it. Ensure that your sales platform is exciting and easy to use.
An interesting dashboard will be one that has a dynamic, intuitive design that they can customize depending on the data they need to see. - Mobile accessibility
Sales reps are travelling most of the time. Sales enablement software gives them mobile access to assets, playbooks or lead data to ensure that they are worry-free when they are in a meeting or travelling. They can stop fearing that they’re letting a lead slip away due to slow follow-up. - Lead generation roles
“Sales reps on average have to generate 70% of their own sales leads if they want to achieve their goals.”- If that’s the case then why not let them be in charge by giving them the tools for effective prospecting.?
Your sales reps are as equally qualified as your marketers to generate the right leads for your business. However, what they lack is the tool for effective lead tracking and lead generation. You can give them a sales enablement software that’s supports lead generation and prospecting activities for sales reps. - Simplify the asset personalization process
Give your sales team the tools that make personalization easy. Personalization requires three key ingredients to work effectively
1. Collection of prospect information
2.Availability of this information in real time
3.Ability to act upon this information so it adds value to the prospect/customerOnce your reps have easy access to these three key aspects, on a platform that cleanly integrates all three, they will be able to personalize their assets better. - Automate social posting
Companies are waking up to the fact that it is essential for a sales reps to be active on social sites. However, their schedules may pose a problem, since social media requires more time than sales reps can really invest. The solution is automated posts. Your reps can schedule posts well in advance. Also, if you have a system that includes a social listening feature, your reps can get ahead of your competitors by reacting quickly to customer and prospect needs. - Integrate existing CRM system with Sales Enablement Software
Sales reps are used to their CRM systems and find it difficult to adapt to an entirely new system. In this case, you can opt for automation software that integrate with your current CRM. This way they can get access their contacts from the old system and carry out automation activities with the sales enablement system.
Is there anything else that you’d like to add to this list? Let us know in the comments section..
