Complimentary Access! SiriusDecisions Channel Sales Strategies Research Brief: The Dynamics of Service Channel Partnerships

A scenario where what was promised isn’t delivered is all too common in the b-to-b channel world when suppliers fail to properly align with and train partners that have been brought into the fold to deliver a range of pre-sale and post-sales services. This brief defines four pillars of best-in-class service channel relationships and shares the components that make up each.

Download this Research Brief to learn:

  1. How to manage a service channel partnership successfully
  2. The clear guidelines to build a successful service channel
  3. How to standardize the way that services are delivered and train partners to increase customer satisfaction and loyalty

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