Channel conflict tends to evolve over time, stemming from partnerships that lack clear guidelines. At the root of a do-nothing strategy is often a lack of understanding of the underlying causes of channel conflict, and a series of strategies and processes in place to resolve each. This brief categorizes these causes into our SiriusDecisions Channel Conflict Model, and share specifics on each.
Download this Research Brief to learn:
- Key six root causes of channel conflict
- How to manage channel conflict effectively using the SiriusDecisions Channel Conflict Model
- How to identify channel conflict causes so both parties can reconcile any distractions and focus on selling
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