Category: Channel Partner Marketing
Selling via channel partners is complicated. Vendors vie for partner mindshare in a highly…
The vendor’s knowledge of partner behavior and persona plays a key role in the…
A deep understanding of partner data will not only help vendors recruit the right…
Partner demand services are provided by suppliers to support the demand creation efforts of…
Partner demand services are provided by suppliers to support the demand creation efforts of…
Partner demand services are provided by suppliers to support the demand creation efforts of…
The success of the channel-based sales model depends a lot on the relationship between…
As C-level executives look to leverage shared services as a means of cost-cutting, third-party…
B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…
Trusted advisors provide b-to-b buyers with advice on trends, business issues, solutions, and vendors….
Channel marketing and management (CMM) technology helps suppliers provide partners with marketing enablement, resources,…
“One size fits all” clothing is intended to simplify both the buying process for consumers…