Category: Channel Partner Marketing
Last week we discussed how, having a single platform for channel sales, PRM and…
Channel enablement has various facets to it. These include Partner Relationship Management (PRM), Partner…
According to the Partner Engagement thought leader Larry Walsh, one of the biggest challenges…
For partner programs to really work, they need to be Partner-friendly, meaning not asking…
Today, partners, like all of us, are coping with major changes in the way…
In the B-to-B marketplace, software suppliers and their solution provider partners have discovered that…
A recent poll that Mindmatrix conducted during a webinar revealed that the single biggest…
Vendors today know their partners need to move to digital marketing, but are often…
We identified the third of the four phases for fast-tracking demand in B2B channels…
In our blog last week, we identified the second of the four phases…
As vendors struggle to drive higher ROI on their channels, there’s one concept that’s…
In the B-to-B world, long registration forms that require visitors to enter too much…