Partner Relationship Management (PRM) has historically served as a system for organizing partner programs,…

The modern Chief Revenue Officer (CRO) is operating in an era of unprecedented pressure….

Effective partner management begins at the point of entry. In indirect sales, the success…

Building a channel strategy is rarely a linear journey. It often begins with a…

Many companies rely on a simple “list of names”, a collection of partner entries…

Affiliate marketing and partner programs are powerful growth drivers for businesses. However, managing commissions,…

Partner performance reporting is the central nervous system of a scalable indirect sales strategy….

The traditional metrics of channel management are failing. For decades, organizations have measured the…

The architecture of indirect sales has undergone a fundamental shift. For years, the industry…

The fourth quarter represents the most significant revenue opportunity for businesses across almost every…

For many organizations, the partner channel represents a significant portion of potential market share,…

The holiday season is a critical period for driving significant revenue across all industries….