Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want…

What is a Partner Scorecard in the Context of PRM? A partner scorecard in…

Building strong channel ecosystems is essential for organizations seeking to expand their market reach…

BridgeAI is an AI-powered, Chat-based, Marketing, Sales and Partner Analytics Tool Mindmatrix, a leading…

Market Development Funds (MDF) and Co-op funds are important from the partner marketing and partner relationship management perspectives,…

If you are a channel manager or a business owner, chances are you’ve sat…

As the moderns sales ecosystem evolves and partner ecosystems continue to expand vertically and…

While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms…

Next-gen PRM software platforms support solution-based selling. Solution-based selling is a customer-centric approach to…

In today’s highly competitive environment, understanding the different partner types and channel models is…

If partner relationships are essential to achieving your company’s goals, then engaging them, satisfying…

Sun Tzu once said, “If you know yourself and you know your enemy, you…