Category: PRM
If your partner marketing still relies on “one-size-fits-all” tactics, you’re leaving engagement on the…
The traditional “Partner Portal” model has become increasingly ineffective. For years, the industry standard…
The Rise of the Channel Operating System: Why “Management” Is Dead and “Orchestration” Is the Future
For decades, organizations relied on partner relationship management (PRM) systems and traditional channel frameworks…
Partner Relationship Management (PRM) has historically served as a system for organizing partner programs,…
Effective partner management begins at the point of entry. In indirect sales, the success…
Building a channel strategy is rarely a linear journey. It often begins with a…
Many companies rely on a simple “list of names”, a collection of partner entries…
The traditional metrics of channel management are failing. For decades, organizations have measured the…
For many organizations, the partner channel represents a significant portion of potential market share,…
The holiday season is a critical period for driving significant revenue across all industries….
Growth for small businesses often hinges on their ability to extend reach without proportional…
The technology supporting indirect sales channels is under intense scrutiny. For channel leaders, the…