Category: AI in channel
The traditional “Partner Portal” model has become increasingly ineffective. For years, the industry standard…
Walking onto the stage at PartnerTechX 2026 to accept the AI Pioneer Award was…
The Rise of the Channel Operating System: Why “Management” Is Dead and “Orchestration” Is the Future
For decades, organizations relied on partner relationship management (PRM) systems and traditional channel frameworks…
Partner Relationship Management (PRM) has historically served as a system for organizing partner programs,…
The modern Chief Revenue Officer (CRO) is operating in an era of unprecedented pressure….
The architecture of indirect sales has undergone a fundamental shift. For years, the industry…
Partner onboarding has always been a high-stakes process. For organizations running channel programs, every…
Channel managers play one of the most demanding roles in the partner ecosystem. They’re…
AI-powered sales tools are transforming channel enablement strategies by enhancing efficiency, improving decision-making, and…