Recruiting partners is as challenging as generating leads and prospecting for buyers. You need to work on a strategy that helps you reach out to potential partners with consistent, quality messaging and develop a repeatable, successful, recruiting process. You need to focus your efforts on building the right partner base.
Mindmatrix offers you all the tools you need to attract and recruit the right channel partners. Examples include
- Landing pages and forms to attract partner sign-ups
- Lead (potential partner) scoring, segmentation and management.
- Potential partner nurturing drips (emails/SMS).
- Lead (potential partner) activity monitoring and triggers to make the right move at the right time
With Mindmatrix, you can
- Identify hot leads (partners) easily
- Create a strategy to convert partners with content and deployment on a single platform
- Automate delivery of content, track interactions and score them
- Build a recruiting playbook with consistent messaging and clear goals
- Manage your partner-contacts effectively
- Organize your partner contacts into smart lists and automatically reach out to them consistently
- Distribute hot leads (potential partners) to recruitment, business development teams
Mindmatrix takes care of not just partner recruitment, but also channel partner training and onboarding and channel engagement to ensure your channel partner network is as strong, knowledgeable, and as engaged and well-equipped as your direct sales teams.
