Market Development Funds (MDF) and Co-op funds are important from the partner marketing and partner relationship management perspectives,…

If you are a channel manager or a business owner, chances are you’ve sat…

As the moderns sales ecosystem evolves and partner ecosystems continue to expand vertically and…

While traditional PRM software has been instrumental in managing partner relationships,next-gen PRM software platforms…

Next-gen PRM software platforms support solution-based selling. Solution-based selling is a customer-centric approach to…

In today’s highly competitive environment, understanding the different partner types and channel models is…

If partner relationships are essential to achieving your company’s goals, then engaging them, satisfying…

Sun Tzu once said, “If you know yourself and you know your enemy, you…

The vendor’s knowledge of partner behavior and persona plays a key role in the…

A deep understanding of partner data will not only help vendors recruit the right…

The Mindmatrix platform allows vendors to capture partner attributes in detail. There are pre-existing…

Recruiting partners is as challenging as generating leads and prospecting for buyers. You need…