Channel partners have a lot going on. They have their own business to run and multiple vendor products and services to promote. In the channel environment, if companies really want their channel partners to promote their products and services above all others, then they need to make sure their products and services are the easiest to do so. Channel marketing automation software helps companies do just that—make their offering the easiest to market and sell.
At many companies, corporate marketing programs are not fully aligned or integrated with channel initiatives. This can result in inefficient use of corporate marketing resources, constrain the ability of channel teams to support partner programs, and worse, exacerbate the distribution of customer-confusing communication of misaligned messaging or off-brand representation.
Join us for the Mindmatrix – Demand Gen Report webinar, “Bridging the Channel Gap: How Corporate Marketing Can Align Activities With Channel Programs”
The webinar discovers how modern partner relationship management solutions help companies maximizing the ROI of their corporate and channel marketing programs by enabling:
- Campaign coordination
- Localized marketing automation
- Social Media Automation
- Content Syndication
- Asset Management
