You know that partner relationships are the bedrock of a successful channel sales model and that for your channel sales model to function as you want it to, you need to have a solid relationship with your channel partners. At the start of this relationship is partner engagement, keeping your partners engaged with your brand, getting them to share your enthusiasm and vision, and having them committed to selling your product or service. However, sometimes partner relationship management can seem like an icy road where you skid at every step.
Often, the causes for poor channel partner engagement can be chalked up to your channel partners being too busy. When channel partners deal in multiple products, they may not have the time to focus on your brand in particular. Also, when they have multiple vendors, channel partners naturally tend to gravitate towards the brand that offers the most revenue or sells most easily. A third reason could be that your channel partners don’t share the same brand, marketing and sales vision as you. This is typically the case when the channel partner is not educated about your brand and company values or goals in general. Whatever the reason, you need a blueprint for successful channel partner engagement.
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Mindmatrix has partnered with TMCnet to bring you that Blueprint through its webinar “Driving Partner Engagement using PRM and Sales Enablement Technologies“. This webinar offers a 7-step game plan to drive partner engagement using PRM and partner sales enablement technologies.
What you will learn:
- What you need to know BEFORE investing in a PRM or channel enablement software
- How you can drive partner engagement using PRM and partner sales enablement technologies
- Why a PRM/Channel enablement software alone can’t drive partner engagement and what you can do about it
