Superman was rocketed into the earth from Planet Krypton with all those super powers bestowed upon him, but was raised to be the average Clark Kent. By not harnessing the power of Sales Enablement, many companies are keeping the ‘Superman’ in their Salespersons under wraps.
If your company is one of them, below are a few pointers on how you can unleash the Superman in your sales reps:
1. Stop lead drops
Offer your sales team the tools to keep other leads engaged while they are busy following up with warm leads. Good sales enablement software comes with intelligent lead nurturing capabilities that ensures quality leads are not dropped just because they are not sales-ready.
2. Information on-the-go
Your sales persons are always on the move. Pick a sales enablement software that moves with them! This calls for a platform that is cloud-based and generates alerts in real-time. That way, all your salesperson needs is a smart phone or any other internet enabled device and they are ready to take on their leads.
3. Befriend the CRM
Your CRM already contains vital information about leads, existing customer accounts and the sales pipeline; plus, most of your salespersons are comfortable using the CRM tool. Make sure your sales enablement platform fits in with your CRM platform allowing for easy flow of information between the two.
4. End the confusion with sales playbooks
Make your sales team more efficient and effective with ready-to-use information kits that contain everything they need when reaching out to prospects. Pick a sales enablement platform that offers sales playbook creation and storage.
5. Tell them how they are doing
Your sales enablement software should offer reports and analytics on the investment made by the company on sales campaigns, sales collateral and even on each prospect. This would help your sales team understand where they truly stand in terms of performance.
Every sales person can be super if empowered with the right sales enablement tools. To learn more, visit Mindmatrix.
