Mindmatrix sales enablement software now synchronizes with Google Calendar which enhances the platform’s capabilities to offer users a guided sales process. With this integration, sales users will get laser focused asset recommendations for contacts who sign up for events. The attendees for events and meetings will be automatically imported as contacts in the Mindmatrix channel and sales enablement software and the platform will automatically recommend the right asset for such contacts based on the event they are attending.
This integration further enhances Mindmatrix sales enablement software’s asset recommendation engine. Mindmatrix’s asset recommendation engine works to suggest the correct asset—the one that is most relevant and thus most likely to be effective, based on various factors such as the position of the buyer in the sales cycle, buyer behavior, buyer attributes and the opportunity.
Harbinder Khera, CEO, Mindmatrix, says, “Providing your salespeople and channel partners with a guided sale process goes a long way in helping them sell more. We already have sales and channel playbooks and an asset recommendation feature in our software that work to make this happen. The integration with Google Calendar is in addition to that. Our goal has always been to help our clients sell more, faster. We look at our channel and sales enablement platform and its features and enhancements in the light of this guiding principle and Mindmatrix sales enablement software-Google Calendar integration is a result of that.”
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
