In the B2B space, sales ecosystems have undergone a significant transformation over the years….

Market Development Funds (MDF) and Co-op funds are important from the partner marketing and partner relationship management perspectives,…

Mindmatrix’s Partner Marketing University offers an extensive partner marketing course, free of cost, that…

Personalized video assets are one of the many industry-firsts by Mindmatrix Pittsburgh, PA: Partner…

How do you find the right sales marketing software platform for you and your…

Does your company rely on both, channel partners and a direct sales team to…

Each vendor deals with multiple partner personas and each of these partner personas have…

Influencer marketing has become a powerful partner marketing strategy allowing businesses to connect with…

The role of AI in helping partners choose the right messaging Next-gen partner marketing…

Artificial intelligence or AI, is now a key element in partner marketing strategies. AI…

Measuring the performance of your partner marketing initiatives helps you understand where the gaps lie in…

Are you pumping thousands of dollars into your partner program, but dissatisfied with the…