Channel sales is a complex endeavor, often regarded as one of the most challenging…

Guided selling involves providing guidance to sales and channel partners to sell the company’s…

Within b-to-b sales organizations, sales enablement plays a critical role in preparing new salespeople for…

In the world of b-to-b sales organizations, highly disruptive offerings that provide a new…

For every channel marketing leader, there comes a moment of truth. This moment –…

B-to-b channel leaders, whether they oversee large multi-tier reseller programs or alliance partner programs,…

B-to-b partner account managers must acquire a range of skills, which should be adapted…