Within a b-to-b organization, the mission of an evangelist for a product or technology is to amplify external awareness and excitement and drive market adoption. However, companies also should consider the need for internal evangelism to support business objectives. This brief describes how channel leaders can craft a presentation to evangelize the value of channel for internal audiences.
Download this Research Brief to learn:
- The preparatory steps in successful evangelism
- Common questions that internal evangelism should answer
- Key goals of internal evangelism
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