Tag: Channel Marketing
While a website may say it all, the importance of a landing page cannot…
Partner demand services are provided by suppliers to support the demand creation efforts of…
Marketers and salespeople have a host of audiences to target with their demand creation…
A marketing automation platform (MAP) is usually perceived as a direct sales and marketing…
As C-level executives look to leverage shared services as a means of cost-cutting, third-party…
Better lead management through automated lead scoring, lead nurturing, lead segmentation, and lead routing…
Engage in smart lead nurturing and sales prospecting programs via SMS and emails with…
Organizations make excuses all the time for why they can’t get a clear line…
Social media in b-to-b channels is also experiencing a similar transformation from tactic to…
B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…
Trusted advisors provide b-to-b buyers with advice on trends, business issues, solutions, and vendors….
B-to-b suppliers that want to improve channel partner skills often act like forgetful chefs,…