The architecture of indirect sales has undergone a fundamental shift. For years, the industry…

The fourth quarter represents the most significant revenue opportunity for businesses across almost every…

B-to-b suppliers use channel incentives to support and accelerate their partners throughout their journey….

Marketers and salespeople have a host of audiences to target with their demand creation…

Mindmatrix today announced the launch of its updated and redesigned website, http://www.mindmatrix.net. The new site…

B-to-B suppliers that choose to implement channel marketing concierge services to improve partner demand…

When it comes to sales enablement–be it direct or channel, content issues top the…

We’re excited to announce we are sponsoring the 2019 B2B Marketing Exchange, hosted by…

Today we finish up our discussion of the characteristics of a good sales channel…

You know the importance of the relationship you have with your channels in driving…

If you are a part of your channel marketing team, you may have been…

Recently, retailers have been making tremendous changes to adapt to today’s internet savvy customers….