Channel marketing has become a crucial strategy for companies aiming to reach their target…

Channel sales is a complex endeavor, often regarded as one of the most challenging…

In the dynamic and ever-evolving world of technology, influencers play a pivotal role in…

October 1, 2023: Pittsburgh, PA:  Mindmatrix, publisher of the premier sales and partner enablement…

With next-generation PRM, Partner Marketing and Multi-vendor Solutions Managament capabilities, Bridge 5.0 is a…

What does a fully-enabled channel look like? Simply, it is a channel partner who…

What is value selling? Value selling is a sales technique that relies on conveying…

Value selling is one of the most successful sales techniques that is widely used…

Sun Tzu once said, “If you know yourself and you know your enemy, you…

B-to-b suppliers use channel incentives to support and accelerate their partners throughout their journey….

Did you know that social media could be a lead gold mine? Are you…

Successful through and for-partner marketing campaign requires months of planning and execution to get…