Generate personalized sales and marketing materials
You know you can help your salespeople and channel partners become more effective by providing them with personalized, localized sales collateral such as sales presentations, proposals, and other sales docs, but time constraints force you to adopt an unfocused, generic sales and marketing approach towards your prospects.
With Mindmatrix, you can personalize every bit of your marketing/sales communication. Sales presentations (PPTs), emails, sales brochures, and even web marketing materials like landing pages and websites can be customized to add a local flavor and personal touch.
Gain a deeper understanding of your prospects and personalize your sales and marketing communication to appeal to them
Mindmatrix helps you personalize your communication with prospects by giving you an in-depth understanding of your prospects and their interaction with your business. Mindmatrix collects prospect data from various available sources– website visits, sales, and marketing campaign responses, CRM databases and then analyzes the data and uses that information intelligently to allow a high level of personalized marketing and sales.
Here’s a quick look at what Mindmatrix allows you to do.
- Change the look of your sales and marketing materials based on custom lead-related parameters. For example, increased font size for leads over a certain age
- Change the text of sales and marketing materials so that the data has more relevance to the recipient. For example, a sales presentation with statistics relevant to the industry vertical of the prospect
- Alter your sales and marketing collateral based on pre-defined time frames. For example, an email announcing special holiday offers
- Modify your sales communication based on recipient activity. Examples include: changing the mode of communication for prospects who don’t respond to a particular medium or sending personalized emails to prospects that click on a particular link or visit a particular page of your website
Real-time personalization
Our personalization feature works in real-time—that means your prospect’s profiles are constantly refined to reflect their preferences and choices. Tap into this rich data source and enjoy the advantages of personalized sales and marketing such as improved customer retention, increased revenue, and better returns on sales and marketing investments.
Video personalization
Mindmatrix takes personalization to a whole new level with its video personalization feature. Channel partners can personalize the intro and outro of videos. Mindmatrix allows partners to add their logos to the corporate videos as well, thus supporting co-branding.
