Mindmatrix announced that it will be hosting a webinar with SiriusDecisions on the topic of sales enablement, next month. The webinar titled, Four Must-Haves for Winning in Sales Enablement, is scheduled for Tuesday, April 16, 2019, 01:00 PM ET / 10:00 AM PT. Peter Ostrow, Sr. Research Director, Sales Enablement Strategies, at SiriusDecisions. (You can register for the webinar by clicking here)
In this webinar, SiriusDecisions’ Peter Ostrow will be breaking down the four essential enablement responsibilities – training, content, buyer engagement and analytics – through the lens of how high-performing organizations distance themselves from everyone else. Peter will be sharing compelling benchmark data, customer case studies and must-have metrics for sales enablement success.
Harbinder Khera, CEO, Mindmatrix, said, “Sales enablement is a vast topic and can be defined in multiple ways. Each organization may have its own definition of sales enablement, one that works for them and fits them the best. But, this also leaves room for a lot of uncertainty and questions. Plenty of smart marketers and sellers can’t tell you what it means in their organization. Whom does it serve? How is it measured? Who even owns it? In our webinar with SiriusDecisions, Peter Ostrow discusses the answers to these questions.”
Click here to register for the webinar
Speaker Bio: Peter Ostrow
Peter is the Senior Research Director, Sales Enablement Strategies Service, at SiriusDecisions. Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Prior to joining SiriusDecisions, Peter was a VP/Research Group Director for the Aberdeen Group, where he founded and was Principal Analyst for the Sales Effectiveness Practice, as well as overseeing research in marketing, customer success, field service and human capital management disciplines.
About SiriusDecisions:
SiriusDecisions, Inc. is a global B2B research and advisory firm with headquarters in Wilton, Connecticut. The company provides advisory, consulting and learning services to help executives improve the performance of their sales, marketing, and product strategies.
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
