October 1, 2023: Pittsburgh, PA: Mindmatrix, publisher of the premier sales and partner enablement platform, Bridge™, is announcing their Set the Bar initiative. Designed to meet the demands of the growing direct and indirect sales enablement market, Set the Bar establishes new standards in how enablement platforms are brought to market focusing on three elements: Prove, Consume and Grow.
“We believe our approach is extremely simple and long overdue,” says Harbinder Khera, Mindmatrix CEO. “Set the Bar is based on a three-pronged approach: Proving out the tech before buying, Closing the price-to-performance gap by employing a consumption-based pricing model, and taking responsibility for Growing adoption of our platform once deployed.”
POCs are not new. However, most don’t truly prove the effectiveness of the tech under consideration – for free. The free POCs by Mindmatrix offers potential buyers the opportunity to explore Mindmatrix’s partner enablement platform based on their unique requirements before locking themselves in a multi-year agreement with Mindmatrix. The free POCs greatly minimize the risks associated with the potential buyer’s investment in the Mindmatrix partner enablement platform.
Traditional pricing models in the sales and channel enablement industry are grossly inconsistent, often not taking into account actual adoption and usage. Set the Bar features an “Active Pricing” model based on consumption. So, the customer only pays for the number of actively engaged partners using the platform, closing the price-to-performance gap.
Finally, growth and adoption of the sales enablement platform once deployed is perhaps the most overlooked success criteria. The company’s “Downstream Adoption” program addresses this issue by driving awareness across the channel ecosystem. Utilizing technology such as AI and Machine Learning, Mindmatrix gathers a deeper understanding of behaviors and patterns that can then be leveraged by the customer to expand engagement and drive growth.
About Mindmatrix:
Since its inception in 1998, Mindmatrix has been focused on helping companies sell more, faster. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management.
About Bridge:
Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.
