When b-to-b suppliers fail to effectively engage and collaborate with volume reseller partners (e.g. direct market resellers, corporate resellers, e-tailers), these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement – incentives, communications, processes, training, and relationships. This brief explains how to apply each of these components to engage volume reseller partners.
Download this Research Brief to learn:
- 5 Pillars of partner engagement
- How to successfully engage with a volume reseller partner
- How to identify the partner’s requirements and establish processes that enable the partnership to scale
[ninja_form id=28]
