An effective playbook makes sales success repeatable by documenting every step of the sales process and mapping the right assets to those steps. In this post, we walk you visually, through 5 steps to creating an effective sales playbooks.
Step 1: Define your sales process
Step 2: Know your buyers and tell your salespeople who they are
Step 3: Prepare a content inventory and plug the gaps
Step 4: Connect your content to the buying stages
Step 5: Monitor, measure, coach, change
