Today’s blog addresses the problem of getting your arms around the complex issue of channel sales. The channel route offers a lot of opportunity for driving new revenues, but it involves a considerable ongoing investment of your time if it is to succeed. The biggest challenge companies have today is to increase their return on channel investments in order to drive increased channel revenues. To do this, it falls on you to find new ways to help channel partners sell more and close deals more effectively. Another challenge is managing and tracking channel partner performance and making sure they understand and follow your marketing and sales vision. In short, you need to help them sell AND make sure they don’t deviate from your defined branding standards.
Does any of this sound familiar to you? One path to developing and maintaining better control of your channel partner’s efforts is the use of a channel marketing software. Channel marketing software allows you to control the information your channel partners can see and use like your marketing assets, proposals, pricing, etc. By setting up permissions, you can further ensure that your data is not interfered with. In short, you can customize your partner portal to suit your functional as well as your branding requirements. More importantly, it makes life easier for them. They have access to everything they need to sell your products or services, and don’t have to spend their own time developing sales or marketing assets or strategies. It also makes things easier for you. Everything is ready, set, go – sell.
