Like scoreboards, sales dashboards and commission statements tally results in the form of revenue while offering little or no insight into business wins and losses. Only when a continuous win/loss analysis process is created and executed will sales and marketing leaders understand the whys of their outcomes and be able to make adjustments as a result. This brief looks at the benefits of win/loss analysis, highlights best practice processes connected to the task and provides recommendations to ensure your analysis helps drive incremental future wins.
Download this Research Brief to learn how:
- Win/loss analysis can provide invaluable buyer perspectives on selling success and failure
- To ensure your win/loss projects are not a waste of time
- You can ensure your win/loss analysis is unbiased
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