Not all sales opportunities flow through the pipeline in the same way; ignoring this fact can detract from revenue performance. This brief introduces the concept of opportunity type and examines its impact across the marketing and sales ecosystem.
Download this Research Brief to learn:
- About the four major opportunity types based on two key criteria
- Whether an opportunity is with a new buyer or existing customer
- Whether the seller or the buyer has initiated the decision process
[ninja_form id=48]
