Successful teamwork between a supplier and a distributor relies on consistent communication – including a common understanding of objectives, continual progress reporting, and frequent discussions about results and market conditions. Consistent communication enables both parties to adjust their plans as needed to respond to circumstances and improve sales performance and profitability. This brief describes five components of a performance scorecard that can be used to facilitate communication and decision making between a supplier and a distributor.
Download this Research Brief to learn:
- The role plays in communication is the key to a successful supplier/distributor relationship
- Get a performance scorecard that provides suppliers with a consistent method for measuring distributor progress, pinpointing challenges and identifying improvement opportunities
- To obtain a complete view of partnership health
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