Complimentary access! SiriusDecisions Channel Marketing Strategies Research Brief: Partner Demand Services – Last Mile Execution Support

Partner demand services are provided by suppliers to support the demand creation efforts of multiple partners, typically extending across multiple regions, industries, market segments, and/or product lines. Channel demand services can be delivered by a centralized channel marketing hub, regional or business unit marketing, or field marketing resources that support last-mile execution.

This brief describes four types of channel demand services that are typically delivered by last-mile execution resources in local geographies.

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