The vendor’s knowledge of partner behavior and persona plays a key role in the…

A deep understanding of partner data will not only help vendors recruit the right…

The Mindmatrix platform allows vendors to capture partner attributes in detail. There are pre-existing…

Recruiting partners is as challenging as generating leads and prospecting for buyers. You need…

The success of the channel-based sales model depends a lot on the relationship between…

Last week we discussed how, having a single platform for channel sales, PRM and…

Channel enablement has various facets to it. These include Partner Relationship Management (PRM), Partner…

In today’s highly competitive environment, understanding the different partner types and channel models is…

Recruiting new partners is not easy. You need someone whose enthusiasm for your brand…

According to the Partner Engagement thought leader Larry Walsh, one of the biggest challenges…

For partner programs to really work, they need to be  Partner-friendly, meaning not asking…

A recent poll that Mindmatrix conducted during a webinar revealed that the single biggest…