Category: Partner Marketing
Driving partner engagement is one of the key challenges vendors face when dealing with…
The vendor’s knowledge of partner behavior and persona plays a key role in the…
A deep understanding of partner data will not only help vendors recruit the right…
Partner demand services are provided by suppliers to support the demand creation efforts of…
The Mindmatrix platform allows vendors to capture partner attributes in detail. There are pre-existing…
Recruiting partners is as challenging as generating leads and prospecting for buyers. You need…
Partner demand services are provided by suppliers to support the demand creation efforts of…
The success of the channel-based sales model depends a lot on the relationship between…
B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…
Trusted advisors provide b-to-b buyers with advice on trends, business issues, solutions, and vendors….
B-to-b suppliers that want to improve channel partner skills often act like forgetful chefs,…
Channel marketing and management (CMM) technology helps suppliers provide partners with marketing enablement, resources,…