Mindmatrix Blog

Get the latest insights on partner marketing, channel
and sales ecosystems enablement.

Through examples from Adobe, we will share insights on how to plan, execute and…

Not all sales opportunities flow through the pipeline in the same way; ignoring this…

In our blog last week, we identified the first of the four phases for…

A seamless integration of marketing tools into the partner environment provides partners with access…

This video is based on our webinar, Fast-tracking demand in B2B channels, co-hosted with…

As vendors struggle to drive higher ROI on their channels, there’s one concept that’s…

In the B-to-B world, long registration forms that require visitors to enter too much…

As vendors struggle to drive higher ROI on their channels, there’s one concept that’s…

Did you know that recruitment of new partners is only 30% of the job,…

Engaging and maintaining your partners in today’s topsy-turvy market is critical. Add to that…

Channel sales models can offer vendors a speedy, efficient and affordable way to ensure…