Author: Kevin
A marketing automation platform (MAP) is usually perceived as a direct sales and marketing…
As C-level executives look to leverage shared services as a means of cost-cutting, third-party…
Based on the language selected in the user profile, the Mindmatrix platform is localized…
Mindmatrix lets you measure every KPI related to your marketing and sales campaigns across…
Better lead management through automated lead scoring, lead nurturing, lead segmentation, and lead routing…
Engage in smart lead nurturing and sales prospecting programs via SMS and emails with…
In the world of b-to-b sales organizations, highly disruptive offerings that provide a new…
In the dynamic world of b-to-b sales, delivering learning that sticks has a direct…
Organizations make excuses all the time for why they can’t get a clear line…
Social media in b-to-b channels is also experiencing a similar transformation from tactic to…
B-to-b suppliers often struggle to determine whether their partners’ marketing efforts have hit the mark. A…
Trusted advisors provide b-to-b buyers with advice on trends, business issues, solutions, and vendors….