In the world of B-to-B sales and marketing, the term “enablement” is usually associated with providing reps with the knowledge, information, and content they need to improve the value of a customer and prospect interactions. This brief defines buyer enablement, looks at the ways buyers source knowledge from your organization and examines how sales can leverage this knowledge.
Download this Research Brief to learn:
- How you can create a more seamless experience between the buyer and your sales teams
- The 2 key Buyer Personas
- How you can leverage buyer knowledge to help sales in developing their account, contact and opportunity strategy
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