Mindmatrix lets you measure every KPI related to your marketing and sales campaigns across various channels. By having all the key metrics tracked accurately, you will be able to determine which marketing campaigns were effective and which ones didn’t yield the intended results. Here’s a quick overview of the marketing campaign performance metrics tracked by our reporting and analytics functionality.
Email campaigns
Get in-depth data on the performance of your email campaigns. KPIs include emails sent, opened, open rates, link clicked, bounce rate, and more!
Email A/B test reports
Get the results of your A/B test-based email campaigns here. Compare the KPIs and decide which one performed better. KPIs include emails sent, opened, open rates, link clicked, bounce rate, and more!
Web reports
This section provides insight into the performance of websites that are created or integrated into the platform. KPIs covered include most popular websites, most popular pages, website traffic, visitor data, and more!
Landing page reports
This section provides insight into the performance of landing pages that are created or integrated into the platform. KPIs covered include the most popular landing pages, the total number of visitors, visitor data, sign-ups, effectiveness, etc.
Form reports
This section provides insight into the performance of lead-generation forms that are created or integrated into the platform. KPIs covered include the most popular forms, the total number of sign-ups, effectiveness, etc.
Social reports
This section provides detailed insight into the performance of social media drips. KPIs covered include user-wise social media drip data such as the number of active, scheduled, inactive drips, total likes, comments, and shares pertaining to those, etc.
Drip campaign reports
This section provides detailed insight into the performance of email drips. KPIs covered include user-wise email drip data such as the number of active, scheduled, inactive drips, etc.
